ALDI is now selling Aberdeen Angus Scotch Beef steaks that have been matured for a grand total of 36-days, and consumers can get a taste of the action for only £3.29.
ALDI has added six extra days of maturation to its Specially Selected ribeye, sirloin and rump Aberdeen Angus steaks, meaning the range is now the longest-matured selection on the market compared to any other UK retailer.
All the products are PGI certified Scotch Beef, which means the meat is guaranteed to come from animals born and reared on assured Scottish farms. The scheme guarantees that the farm and processors meet the most stringent animal welfare and natural production methods, so that consumers can be sure they are buying produce of the highest quality.
By increasing the aging time, the flavour and tenderness of the meat is enhanced and thanks to ALDI, consumers can now enjoy restaurant quality steak at a fraction of the price.
The move is part of ALDI’s wider commitment to the Scottish fresh meat industry through its long-standing partnership with Scotbeef. ALDI recently announced it had entered into a new six-year deal with the red meat processor designed to help support Scotland’s red meat industry by allowing consumers to choose exclusively Scotch Beef and Scotch Lamb PGI-certified products across its everyday ranges.
Graham Nicolson, Group Buying Director, Aldi Scotland, said: “The majority of supermarkets currently sell steak that has been matured for between 21 and 30 days. By maturing the finest quality PGI-certified Aberdeen Angus Scotch Beef for a full six days longer we can deliver a more intense and complex flavour.
“There is a sweet spot when it comes to maturing beef, where maximum tenderness is achieved, and the flavour has developed just enough. After lengthy taste tests, 36-days was the perfect time for our Scottish Aberdeen Angus ribeye, sirloin, rump and roasting joint cuts, while 30-days was optimal for our Scotch fillet steak.
“We are really pleased to be able to offer consumers this unique product and thanks to our long-standing partnership with Scotbeef, we can now offer a restaurant-quality product at ALDI everyday low prices.”
Nick Watkin, National Account Manager, Scotbeef, commented: “We are very proud of the partnership we have built over the years and ALDI’s commitment to championing Scotch beef and the Scottish Red Meat Industry. We’re passionate about enabling more consumers across Scotland to enjoy Scotch Beef PGI and through enhanced new products such as 36-day matured Aberdeen Angus steaks, consumers can be introduced to the premium quality and taste without paying restaurant prices.”
Available from all 81 ALDI stores across Scotland, the range includes:
- Specially Selected Scotch Aberdeen Angus Ribeye Steak 36 Day Matured (£4.49 / £19.78 per kg);
- Specially Selected Scotch Aberdeen Angus Sirloin Steak 36 Day Matured (£4.49 / £19.78 per kg);
- Specially Selected Scotch Aberdeen Angus Rump Steak 36 Day Matured (£3.29 / £14.49 per kg);
- Specially Selected Aberdeen Angus Scotch Beef Roasting Joint 36 Day Matured (£8.99 per kg);
ALDI’s Specially Selected range also includes a 30-day matured Scotch Beef Fillet Steak (£5.19 / £30.53 per kg).
 PGI stands for Protected Geographical Indication. It’s an EU scheme to protect and promote high quality traditional and regional food products unique to a geographic area. Scotch Beef has long held this coveted PGI status.